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Art Frahm (1907–1981) was an American painter of campy pin-up girls and advertising. Frahm lived in Chicago, and was active from the 1940s to 1960s. Today he is best known for his “ladies in distress” pictures involving beautiful young women whose panties mysteriously flutter to the ground in public situations, often causing them to spill their bag of groceries. In one of Frahm’s noted idiosyncratic touches, celery is often depicted.

Frahm had adequate technical competence for his medium, with a style somewhat reminiscent of Norman Rockwell's, though more cartoony. He was mostly influenced by commercial artist Haddon Sundblom, with whom Frahm may have worked as an assistant early in his career. Frahm’s forte was depicting beautiful young white women, taking in rendering their legs and figures. Frahm’s depictions of the women's faces are less successful, often tending towards plastic doll-like expressions. Minor problems with perspective and unrealistic depiction of subsidiary figures and objects are common in Frahm’s work. Some of his artistic touches were deliberately unrealistic and artistically daring — for instance his coloring of a city street lemon-yellow in an otherwise realist painting.

Frahm was commercially successful. His falling-panties paintings are still considered too camp to be art, and too juvenile to be erotica. However this genre (which Frahm seems to have created) was in demand in the 1950s, and was later imitated by some other pin-up artists. The falling-panties art has a small cult following as mid-20th century kitsch, or even as fetish art. The works are best described with plenty of irony; James Lileks' analysis (see external link below) of Frahm's work has brought it to the hilarious attention of many on the Internet.

In addition to pin-ups, Frahm created a series of humorous hobo-themed calendar illustrations. Another set of paintings celebrated traffic safety, complete with smiling, chubby crossing guards and schoolchildren (one such painting appears as a calendar print in the background of a bar scene in the movie Hud). His advertising art included works for Coca-Cola and Coppertone.

CELERY + GRAVITY = ART

MAIN STREET WOMEN - radio spot
THE BEAST - Milt Buckner
PEEK-A-BOO - Charles Brown
ANNIE'S SONG (explicit version) - John Denver
BAD BOYS GET SPANKED - Pretenders
PEEK-A-BOO REVUE'S HOUSE OF IDEAS - World Cafe Live (Count Scotchula & Joey Martini)
STUPID ONES - The Blue Skins
SLIDE IN - Goldfrapp
THE LONE TWISTER - The Lone Twister
PINK PUSSYCAT KITTEN'S THEME - The Del Reys
DON'T COME TOO SOON - Julia Lee & Her Boyfriends
HUSTLER SQUAD - radio spot
DRUNKEN GUITAR - The Luches
SQUEEZER - Big Bob Dougherty
OVER THE HICCUPS - Negativeland
OVER THE RAINBOW - Neil Hefti & Orchestra
HICCUPS - The Empallos
LAISSE TOMBER LES FILLE - Roland Vincent et son orchestre
TEENAGE PLAYMATES - radio spot
THE GROWL - Alan Pierce & The Tone Kings
PEEK-A-BOO REVUE'S HOUSE OF IDEAS 2 - World Cafe Live(Count Scotchula, Joey Martini & Christa D'Agger)
EDMUND STREET - The Rosebuds
KISSING! - Johnny Quest
JUMPIN AT THE WOODSIDE - Benny Goodman & His Orchestra
COMING TO TAKE ME AWAY - Napoleon Rose Brooks
WORK WITH IT - Que' Martin
JAILBAIT - Roosevelt Sykes

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